I once read that when it comes to your job, you should find what you can do well without trying, and do that.
But then at the same time, anything worth having is worth fighting for.
So I sharp-elbowed my way off a reception desk, cutting my teeth on DR ads, DM packs and often-neglected agency Christmas cards. Copywriting clicked with me – and so far, I’ve just been having the BEST time.
I get a kick out of coming up with creative ways to engage, amuse and inform. Spinning and slotting things about in my head until something fits, something sparks, and you get that ‘quick-write-this-down!’ moment.
Over the last nine years, I’ve learnt to take those moments and turn them into memorable campaigns that stretch out into TV, print, digital, OOH, DM, radio, events and brand propositions.
I mean, the list isn't endless, but it's LONG.
What’s more, I’m a calm, creative, capable and pleasantly confident pair of (some would say freakishly) small hands.