Canal & River Trust
Parents worry about how much time their kids spend indoors, glued to screens and watching meaningless rubbish on YouTube.
Our job was to create a fun, kid-friendly guide to help get them outside and enjoying family time together, to be given away free as a recruitment lead.
This campaign was hugely successful for Canal & River Trust and ran for months longer than anticipated.
![](https://carbon-media.accelerator.net/0000000bFnr/cPO3eah4ZjeemlG2NSExX1;960x678.jpeg?auto=webp)
You’ll notice the duck on the cover is eating some salad.
After extensive research (trying to get ducks to eat salad for a photoshoot), I’ve learnt this is not quite true to life.
Still, bread is bad for you ducks. Sorry ducks.
![](https://carbon-media.accelerator.net/0000000bFnr/1moOIyjdGFAcWzw6kwi3ZP;960x679.png?auto=webp)
A couple of my favourite pages from the book...
![](https://carbon-media.accelerator.net/0000000bFnr/2R4lznnBQwjg0AcPQqzBLV;960x679.png?auto=webp)
Our OOH ad used the same charming and eye-catching illustration as the guide – and was targeted at parents and caregivers who just wanted to get their square-eyed kids outside.
![](https://carbon-media.accelerator.net/0000000bFnr/gOfJIgnyW26ezYhuyta2Ww;page(1)/background(fff)/960x1182.jpeg?auto=webp)
-
For Waterside Quests
Up Next: