Becky Hobden

Like many charities, legacies are the biggest source of income for The British Heart Foundation. They were looking for a new legacy proposition – one that would challenge them creatively and have stand-out in a heavily populated market.

Here are a couple that I developed into TV ad executions.

Although we didn’t win, I am still really pleased with this work.

If only they’d decided to go ahead with my grumpy Grim Reaper…