Becky Hobden

When lockdown restrictions came in, we were tasked with asking people to help the NSPCC and Childline still be here for children. Their services were suddenly even more vital than they were before – and I was incredibly proud to be part of this campaign.

This DRTV spot posed huge challenges – with so many restrictions in place, we had to get creative and make the best of it. Still, I think we ended up with a very powerful ask.

In fact, I know we did. The campaign as a whole raised over £1 million, recruiting 15x the expected number of cash donors and 6x the number of regular givers.